3 Reasons Why ChatGPT Became the Fastest Growing App

OpenAI’s sensational AI chatbot, ChatGPT has enjoyed phenomenal and meteoric growth since its launch in November 2022.

Although the chatbot went public at a time when other AI tools like DALL-E and Midjourney were doing well, ChatGPT somehow managed to attract attention in the field of artificial intelligence.

But how did ChatGPT garner so many users and publicity in such a short span of time?

Is ChatGPT the fastest growing app ever?

According to research by UBS analysts, ChatGPT is the fastest growing app in Internet history. UBS research compared web application traffic data for apps launched over the past 20 years with traffic to ChatGPT’s official web address, chat.openai.com. Data shows that ChatGPT had approximately 25 million daily visits, of which 13 million were unique (i.e., from different visitors).

Overall, research suggests that ChatGPT has about 100 million users only 2.5 months after its launch. To understand how impressive these numbers are, it took Facebook 4.5 years, WhatsApp 3.5 years, Instagram 2.5 years and Google almost a year to reach 100 million users. Furthermore, just five days after its launch, ChatGPT had its first million users, a milestone that took Twitter nearly two years to achieve.

So, how did ChatGPT become the fastest growing application ever?

3 reasons behind the explosive growth of ChatGPT

Wondering what has helped ChatGPT achieve such phenomenal growth?

1. ChatGPT is versatile and incredibly useful

The two most important factors behind the explosive growth of ChatGPT are its utility and versatility. OpenAI was not only able to create technology that people wanted to use, they created something that almost everyone could find useful.

Think about it, when Facebook first came on board, it was primarily targeted at university students, especially those who wanted to get to know each other. However, not everyone on campus wants to know who lives next door. As a result, this meant a limited user base and limited utility at the time. Similarly, when apps like Spotify came along, it targeted people who wanted to stream music online. Limit? Well, not everyone wants to stream music.

On the other hand, ChatGPT is a general-purpose chatbot that does not target anyone in particular but everyone. So whatever you do, you will find various uses for ChatGPT in your daily life. Teachers, students, engineers, legal practitioners, programmers, writers, CEOs—everyone. Being useful to everyone is a tremendous advantage, something very few apps can claim even after years of existence.

2. ChatGPT is free and easy to use

Something that holds people back from using an online service is the ease of use and cost. ChatGPT has no problems in any of these areas.

While many may not be aware, ChatGPT is not the first of its kind nor the most sophisticated AI text generator available. OpenAI’s other AI text generator tool, available in GPT-3 Playground, is much more powerful and has been around long before ChatGPT went viral.

However, what sets ChatGPT apart from the rest is its ease of use, accessibility, and zero cost to the user. Although ChatGPT Plus, a paid version of ChatGPT, was released on February 3, 2023, ChatGPT’s free access model brought ChatGPT to millions of users within a few days.

On top of this, ChatGPT is incredibly easy to use. With a phone number and an email, anyone can sign up for an account from their browser, and that’s all you need to start using ChatGPT. Similar AI tools from other companies are either accessible to a very select audience or require long waiting lists.

3. ChatGPT is heavily community-driven

One of the secret growth weapons of ChatGPT is the fact that it is heavily community-driven. The growth of most of today’s popular web apps can be attributed to extensive advertising campaigns. In contrast, ChatGPT’s growth has been driven mostly by everyday users sharing their experiences with their community.

From social media platforms like Twitter, Facebook and Reddit to people sharing their ChatGPT experience on personal blogs, ChatGPT’s growth has been pushed primarily by testimonials from people who have used the AI chatbot. Advertising campaigns can be effective when done properly, but nothing can beat the effectiveness of recommendations and testimonials from trusted people.

Is there room for faster growth in ChatGPT?

Despite growing rapidly within a short span of time, ChatGPT still has immense potential for further growth.

As the OpenAI team keeps improving ChatGPT, AI chatbots will become an even more desirable tool for people and hence, are likely to keep up with its growth.

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